Why is my website not ranking high on Google?

Whether a website ranks high on Google depends on many factors and is often a complex process.

There are important factors you need to consider in order for your website to rank higher on Google. 

Keyword optimization plays a critical role. It is important to correctly use the keywords that users use when searching on your website. It is of great importance to create quality content containing relevant keywords and use these keywords in HTML tags such as title and meta descriptions. 

High-quality content creation has a big impact. Google wants to ensure that users reach relevant and useful content. Therefore, it is important to have high-quality, original content on your website that has the potential to attract users. The target audience should be determined within the framework of a good plan and how much traffic the content article will attract should be calculated. 

A responsive website has a fast-loading time. Google prefers sites that load quickly. High loading times and opening performance on both smartphones and laptops play an important role in Google rankings, as they are also important in terms of user convenience. 

It must have a mobile friendly design. A website design that works well on mobile devices and improves user experience is now an important factor in Google's ranking algorithms. Your site should open quickly and be easy to use on mobile devices. 

Social media interaction is a must to be ensured. Google may also evaluate interactions from social media. Increasing engagement on your website's social media platforms can also positively impact ranking factors. 

Technical SEO should be checked. Technical details such as the technical infrastructure of your website, URL configuration, and site map are also important. In order for Google to index your site correctly, technical SEO issues need to be taken into consideration. 

Apart from these factors, it is critically important that you constantly review and update your SEO strategies, as Google's ranking algorithms are constantly updated. If your site is still not in the rankings you want, you can get help from a professional SEO expert.